Target - "One Thing" (Star Wars)


Target campaign promoting the new Star Wars Rogue One 2016 merchandise. We cast and interviewed real super fans to find out how Star Wars influenced them and how it affected their everyday lives. This story was crafted using their real responses. We flew them out to LA for an advertising whirlwind, they were enamored seeing what that boring green screen ultimately became.

Directors: Lauren Indovina & Laurent Lendru @ Psyop
Editor: Lance Pereira @ Psyop
Post: Psyop
Color: Kim Stevenson @ Psyop
Animation Supervision: ILM
Audio: Sam Casas @ Lime Studios
Music: “Throne Room/End Title” by John T. Williams

Learn more about the super fans:

Blog post by the father of the Stormtrooper (Charley):